Imagine, for a second, that you’re an extremely well-known individual with personal connections to millions of people around the world. All of these people trust you so much that they write down their personally identifiable information (PII) on a sheet of paper and hand it to you for safekeeping. You keep everything on you at all times to make sure that the wrong people aren’t seeing the information that was entrusted to you. There’s a problem though: everyone knows that you have this information. They don’t know what the information is, but they know that you have it – and they want it. Knowing this, would you invest in some sort of protection to thwart off any would-be attackers?
Now, unless you’re Mike Tyson or Muhammad Ali, you’re probably thinking “yes, I should probably hire a bodyguard, or two, or three”. If you weren’t able to keep that information safe, then no one would trust you again and all of a sudden your million-person network falls apart and you’re only well known for being careless and irresponsible. So, if you weren’t already thinking “yes” before, you definitely should be thinking it now. If this is necessary for an individual, then it is doubly so for businesses where this imaginary scenario is an actual reality.